Measuring the Sustainability of Cuban Tourism Destinations Considering Stakeholders' Perceptions

Abstract

The aim of this research consists of measuring the sustainability degree for tourism destinations considering the stakeholder's preferences. Their opinions were included in the overall process during the choice of the initial indicators and determining the weights. Additionally, in the aggregation process, a sustainability index was calculated with a multiple criteria decision theory methodology, according to its ability to embrace the participant opinions in the decision‐making process. Results allows determining the sustainability degree and the identification of strengths and weaknesses in terms of goals attainment. To corroborate the robustness of the index, an analysis of the rankings was performed.